What is "Annchovie"?

Annchovie is the lifestyle brand of creative director Annie Cho, and is a destination for fashion inspiration, delectable recipes, and a visual diary of her travels. In between her day time job as an Interior Architect, she juggles her trio of happy pursuits: fashion, food, and travel blogging.

Why “Annchovie”?

The name “Annchovie” was brought about as a synthesis of the words Annie + Cho + Vie, in which “vie” is French for “lives.” It also serves as a playful homophone for the tiny anchovy fish, which is Annie's spirit animal. Focusing on cherishing and making the most of every day, this blog is a window into Annie Cho’s life and her creative pursuits. Annchovie is dedicated to inspiring readers to live life to the fullest and always seek new adventures.  

Professional Inquiries

Annchovie loves to work with brands that are in line with its vision and aesthetic, as well as the interest of its readers. For professional enquiries, please send an email to: hello@annchovie.com